REDUCE FOOD WASTE

MARKETING CAMPAIGN | BRANDING | LOGO | PRINT 

Passion project aimed at reducing food waste on UNC Charlotte's campus by raising awareness among students and highlighting the existing efforts of Dining Services to minimize waste. The initiative encourages mindful consumption and promotes sustainable practices within the campus dining community.

Two banners promoting sustainability and food waste reduction on campus, along with a digital screen displaying "Associate of the Month." One banner highlights recycling fryer oil, compostable napkins, and composting 173,816 lbs of food. The other focuses on minimizing food waste with an 83% landfill diversion rate.
Laptop displaying a zero waste stadium website on an orange background next to a hand holding a mesh bag with oranges.
Brand style guide with the word "reduce" and a tagline "Reduce Food Waste." Font styles for heading and body text are shown. Includes a color palette with neutral and earth tones. Contains photos of a salad, leafy greens, meal prep containers, a creative food face on a plate, and assorted fruits and vegetables.
Four posters promoting food waste reduction and composting. The first shows compostable waste and mentions composting 173,816 lbs from the student union. The second encourages taking smaller portions to reduce waste. The third shows a football stadium labeled as zero waste. The fourth features a person in a dining area highlighting individual impact on food waste. "Reduce" and "learn more" emphasized.
A woman standing next to a food waste reduction display featuring a TV screen, informational posters, a small fridge, and promotional materials. The area is themed around sustainability and reducing food waste, with signs promoting awareness and providing educational content. A tote bag on the floor reads "reduce. food waste."

Reduce is a campaign to reduce food waste on UNC Charlotte’s campus. To be able to implement my designs on campus because of my internship with Dining Services made the project even more meaningful to me. I designed napkin holders, posters, TV screens, fabric tension banners, an informational rack card, stickers, fridge magnets and got to redesign the sustainability page on the Dining Services Website.

This project allowed me to raise awareness among students, faculty, and staff to reduce food waste on UNC Charlotte's campus and highlight the existing efforts of Dining Services to minimize waste.

This issue is close to home as I have worked in the restaurant industry since I was 16 and have seen firsthand how much food is wasted each day. At UNC Charlotte, with a community of over 31,000 students and 3,000 faculty and staff, small efforts towards reducing food waste can make a large difference. And by building these habits, we can spark lasting changes that extend beyond campus and into households.

Cafeteria interior with tables and chairs. A tabletop sign promotes food waste reduction, stating 173,816 pounds of food were composted from the student union last year. People and food counters are in the background.
Sign displaying composting statistics on tiled wall
Interior of a student union with food outlets and dining area, featuring a digital sign displaying a composting statistic."
Outdoor area at night with a sign About reducing food waste. Various people Walking and standing near a brick building.
Sign in modern building promoting Jerry Richardson Stadium as a zero waste facility.
Conference room with a large TV screen displaying a food waste impact message, featuring a person holding food. The room has red chairs and a large wooden table with outlets.