Iron Chef

BRAND IDENTITY | DIGITAL MARKETING | SOCIAL MEDIA | PRINT & PRODUCTION

I developed a complete brand identity for Iron Chef, a head-to-head cooking competition between Social 704 and SoVi Dining Hall at UNC Charlotte. The project covers everything from the logo to the physical production. I also made custom chef hats and aprons by hand with a Cricut Explore Air 2, which brought the digital design to life as tangible merchandise.

Smartphone displaying an Instagram post about an "Iron Chef" event on April 15 at 10:30 AM at Sovi Dining Hall, with a fiery background.
Iron Chef event X-banner design featuring a flaming frying pan logo, Social 704 vs SoVi matchup, and April 15 date at SoVi Dining Hall
Front and back view of black baseball caps with 'Iron Chef' logo on front and 'Team Sovi' text on back.
Group of chefs wearing "Iron Chef" attire, holding a plaque.