CRESCENT TOOLS INTEGRATED DIGITAL MARKETING CAMPAIGN

MARKETING CAMPAIGN | UX/UI | SOCIAL MEDIA

Ideated and visualized a new, fresh take on an integrated digital marketing campaign, centered around one of Crescent Tools most popular products, the Shockforce G2 Nite eye while adhearing to brand standards. Pin-pointed areas of improvement for future digital marketing initiatives, which was heavily influenced through intensive research and strategy.

Laptop displaying Crescent tool company homepage with header "Innovative by Tradition." Featured products include various tools such as a tape measure and pliers. Text on left reads "Crescent Homepage."
Tape measure labeled 'Crescent Lufkin Shockforce G2 25 ft' on wooden background with text 'Innovative by Tradition, From the Crescent Wrench to the Shockforce G2'.

Conducted Competition Analysis, End-User Research, and explored design trends for inspiration.

A laptop displays the Facebook page for Crescent Tools, featuring a banner image with a tape measure and the text "Innovative by Tradition." The page has 481k likes and 511k followers. Below the banner, there is an intro section about the company and a recent post promoting a product.
Two smartphones displaying the Crescent Tools app in the App Store, with text promoting the app's features. Background is orange with bold white text reading "Crescent Tools App."
Collage of Crescent Tools marketing materials showcasing Shockforce G2 tapes, mobile app, and social media content in orange and black theme.
Crescent Tools advertisement featuring Lufkin Shockforce G2 25-foot tape measure on a smartphone screen, highlighting its durability and features like 120-foot drop test, 17-foot reach, and wider blade.
Instagram profile of Crescent Tools on a smartphone screen. The profile has 858 posts, 72.1K followers, and 709 following. Highlights include "New!", "Tools", "Where to Buy", and "About". The grid showcases tools and equipment images with captions like "Where Tradition Meets Innovation" and "Tool Tip Tuesday".
A laptop screen displaying a detailed research document. The document includes sections titled End-User Research Notes, Competition Analysis, Additional Research, and History of Crescent. It also contains various images, charts, and handwritten notes related to inspiration and competitive products.

Based on research of the target market and trends, created social media posts and paid media ads for Facebook (as seen below). These designs use bright, bold visuals to draw the viewer in. There is also the integration of short-form video content to further engage the viewer.

Email designs promote the Shockforce G2 Night eye. The first is a promotional email, getting the word out about the product. The second is an engagement email that focuses on intimate design, using the user’s first name in the subject line and in the email itself.

Finally, I created a short YouTube ad to round out the campaign, leveraging the platform’s popularity with the target market to maximize reach.