Conexus

UX/UI | LOGO | BRANDING

Designed a mobile app and WatchOS extension focused on solving the challenge: “What is frustrating about maintaining friendships with a busy lifestyle and what can be done to make it a better experience?” Developed a user journey map and information architecture to guide the interface design, incorporating insights from both primary and secondary personas. Conducted A/B testing and gathered user feedback to refine usability, improve the overall user experience, and seamlessly integrated a watch app extension for added convenience.

Two smartphones displaying a travel or event planning app, with one showing a calendar for November 2023 and upcoming events, and the other showing a travel photo with the word 'Conexús' in the sky.
Promotional graphic for Conexus featuring a group of friends hiking, a city skyline, and text about connecting with friends and family.

Connection + Us = Conexus

Conexus is a digital Calendar app that makes planning events easy by allowing users to create events, store memories and easily organize a busy life! After an event, users can upload photos to the archive to store memories with friends and family!

Persona profile for Clare Gibons, a student at UNC Charlotte studying Communications. She is in a sorority, works part-time, and is in a relationship. Clare is busy balancing school, work, friendships, and a relationship, seeking better organization, time management, and technology use. Her challenges include managing schedules, planning, and maintaining friendships. She desires ways to easily track plans and memories.