Conexus

UX/UI | LOGO | BRANDING

Designed Native app and Watch OS app around primary persona and problem statement: "What is frustrating about maintaining friendships with a busy lifestyle and what can be done to make it a better experience?"

Three smartphones showing a photo management app interface with a calendar, event listings, and photos. The screens display events like 'Study Session' and 'Trip to NYC' with visuals of people and locations.
Promotional graphic for Conexus featuring a group of friends hiking, a city skyline, and text about connecting with friends and family.

Connection + Us = Conexus

Conexus is a digital Calendar app that makes planning events easy by allowing users to create events, store memories and easily organize a busy life! After an event, users can upload photos to the archive to store memories with friends and family!

Created a user journey map and information architecture map to develop the user interface based off of primary and secondary personas. From there, did paper prototyping and two rounds of low-fidelity wireframes. After A/B testing and user feedback, made improvements to the UI and added a watch extension.

Hand-drawn mind map titled "Mind Map 1" by Ashley Leassie. Central node labeled "Words associated with topic" branches to terms like "connection," "friendship," "calendar," "networking," "social," and "day." It includes related words and their origins, such as German "freund," Dutch "vriend," and Latin "socius," "conexio," and "kalendae."
Persona profile for Clare Gibons, a student at UNC Charlotte studying Communications. She is in a sorority, works part-time, and is in a relationship. Clare is busy balancing school, work, friendships, and a relationship, seeking better organization, time management, and technology use. Her challenges include managing schedules, planning, and maintaining friendships. She desires ways to easily track plans and memories.